Research by few cruise lines in the UK shows that people ages 40 and over go on luxury cruises than people from other ages. Seems like all of M4 corridor likes going on cruises. I am only joking. This research started two years ago in June, they wanted to see if the audience will change in that period of time. This research has helped them figure out who their target audiences are.

The research shows 80% audience were the age of 40 years and over. 20% included people under 40 and children. From that 20% there were only 0.25% of people who were in the age circle of 20 to 30, not surprising really. At that age people are at University and after that they racing to get a good job and trying to make it big in the World. 20 to 30 is the time when you have to work very hard to get somewhere in your life, no time for cruise holidays and also don’t think if you have money then either. Most of us are on debt after University because of the loans we borrowed from the Local Education Authority, so cannot afford a cruising holiday.

People over 40 have had few years to save money or they are obviously doing well in your life. As you get more experience you tend to get job offers with more money, then you can save for luxury cruises. The research was very interest, which was done by MSC cruises and Windstar Cruises , to find their target market and audience.

I work in a travel industry so this knowledge is great for me. Now I know who to recommend luxury cruises and who to recommend short trips. Hope this post was useful for you too.

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