In the Philippines, the term fast food is pretty much associated with the Jollibee brand.  It took more than just one man for it to become that way, but all it took to start was a person name Tony Tan Caktiong.  The humble beginning for Tony was working with his pa to operate a kitchen in Fujian, China.  In 1975, Tony commenced his entreprenuerial journey with simply 2 two ice cream parlors in Cubao, Quezon city. 

Despite his success with the ice cream parlors, Tony didn’t stop there.  He looked around the world and saw the kind of success chains like McDonalds were having.  Rather than opening a franchise for an existing fast food chain like Burger King or Wendy’s, he made a decision to expand with the opening of his own chain of hamburger-serving fast food restaurants named Jollibee in 1978. 

Since McDonald’s hadn’t yet entered into the Philippines, Tony capitalized on this fact by establishing his brand among the Filipino folk.  Instead of making an attempt to learn everything from the start, Tony traveled to the US to learn the tricks of the trade from the already established chains such as McDonalds.  By implementing these proven business practices back in the Phlippines, Tony’s tough work commenced to repay when his business began to rapidly expand.  The division of Jollibee Philippines really tries to serve the specific wishes of the Filipino folk and its culture by focusing its product development as well as its promoting and advertsing to target the unique and standard Filipino family. 

Today Tony Tan Caktiong serves as a success story and an idol for entreprenuers around the globe.  This was solified in 2004 when Tony was voted the entrepreneur of the Year by Ernst & Young.  The boss man of Ernst and Young, James S.  Turley claimed,’These awards are about celebrating worldwide entrepreneurship and the will to continually innovate and expand.  Tony’s story is a truly inspiring one, on both these counts.  We are happy he has been selected to get this year’s award.’.

For more information about travel and useful tips for tourists, visit famouswonders.com and check out Banaue Rice Terraces facts.